Created the launch campaign for Scotch Expressions tape.

Initial product launch sales target for Scotch® Expressions Tape in 2013 - $4MM:
• In the first year of the campaign (2013) sales exceeded projections by 300% (August to December)
• The launch was so successful that the forecast for year two was doubled!
• In the second year of the campaign, back-to-school 2014, sales exceeded targets again

Final sales exceeded $12MM. Launch target was $4MM. 3M POS Sales Data (August – December 2013)

Director : Olivier Gondry