Challenge:

We needed to drive awareness and purchase, in a crowded market of work stations. To get everyday visionaries such as designers, architects and engineers to see that HP's revolutionary Z2 Mini Workstation is an upgrade they'll not only want, but need.

The Insight

5 million designers shape the world for 7 billion people. We wanted to celebrate the niche 0.1% of the population that build the world around us. We featured real designers, architects, engineers and architect Daniel Libeskind. By showing the struggles they face every day we proved that like the HP Z2 Mini they might be small in size, but they are powerful.