Created the platform Rethink Foster Care for New Alternatives for Children and NY-based foster-care placement program for disabled children. Won the pitch via Grey Masters, a talent development program/competition. The campaign was highly successful in placing children within loving homes.

STATS:

In the first 2 weeks of the campaign, April 16 through April 30, 2014, page views were up 93.94%, from 4,694 page views during the
same period in 2013 to 9,026 in 2014.

During the first 3 months of the campaign, there was an average of 52% increase in inquiries vs. the same time period last year. The above increase was directly attributed to the campaign itself. Out of all NAC’s efforts during the same time frame, the campaign was
the single largest contributor of inquiries.