#got2standout

Got2b wanted to reinvent their brand and start talking to millennials again since they hadn't since the early 2000s. We had a limited budget and needed to create a TON of content. So we worked with Vice and their influencers on social media and we spread the word. We created a pop-up event in NYC complete with a photobooth and we loaded everything onto a tumblr while got2b.com was getting a facelift. Then we launched a partnership with I-D: A-Z of Attitude. This all laddered back to our big idea about how your attitude can be expressed in your personal style - especially your hair.

Cue the mohawks.