Markets: Thailand, Vietnam, Philippines, Indonesia, South Korea, Taiwan, Australia, New Zealand, Canada, US, Japan, Singapore, Russia, Mexico, Argentina, Colombia, Chile, Peru, UK, South Africa, Kenya, Nigeria, Brazil, India, Malaysia, France, Germany, Iraq, Saudi Arabia
To launch YouTube Shorts, a new short-form video experience within the YouTube app we created this campaign that showcases the shorter side of YouTube.
Press:
Ad Week: New Global Campaign Shows Off ‘The Shorter Side of YouTube’
Crowd surfing, birthday celebrations, wedding receptions, dance parties, hugs, and so much more. This series of videos reminds us what life was like before the COVID-19 pandemic – all of the everyday moments that made us smile and brought us together. Seeing these moments highlights what health authorities have said: that getting vaccinated is key to getting back to the things we love.
“Strangers on this road we are on. We are not two we are one”
Those famous lyrics, written by Dave Davies of the Kinks, from the song “Strangers” inspired a unique collaboration between the Grammy nominated Black Pumas and the indie pop duo Lucius for the promotion of the film Life in a Day on YouTube.
The ask was to create a unique spot that would run during the Super Bowl. We only had the footage from the film to work with, which was a beautiful but random string of footage from all over the world. Our big idea was to use the track “Strangers” to bring all the footage together, the idea that we are all strangers living on this planet, together, one day at a time.
We created a cover of the track “Strangers” to accompany our footage. We found two artists who were totally different styles to conceptually tie to the idea of strangers, and the result was a success. The film had over 10 million views in the first week of launch on YouTube and the song has over 1 million plays on Spotify.
CD: Drew Jaz, Lorrin O'Neill Salchli
ACD: Andrew Shaffer, Christina Whalen
Producer: Maria Real
Edit: Matt Posey, PS260
It is proven that girls who have strong relationships with their fathers are better prepared for adulthood. Our mission was so show the manliest thing a dad can do is to play Barbie with his daughter.
Communication Arts
Awards:
2017 SF Addy Award, Gold: Film/Video/Sound Branded Content
2017 SF Addy Award, Gold: Branded Content Campaign
2017 SF Addy Award, Silver: Internet Commercial
2017 SF Addy Award, Silver: Branded Content for TV
2017 SF Addy Award, Integrated Advertising Campaign
With America without a team for the World Cup. Wells Fargo found a unique opportunity as the sponsors of the Mexican National team to get America to root for Mexico.
Shortlisted Cannes PR Lion
2 Silver Clios
1 Bronze
Just as TNT was about to premiere the 2014 season of 'Dallas,' gas prices in the real world jumped to an all time high. So we did this.
2014 Cannes Gold Lion (Outdoor)
2014 Cannes Gold and Silver Lions (PR)
During the pandemic my husband and I wanted to do something to help.
In early April of 2020, we spoke to two of our friends who are doctors at USCF. They told us how COVID-19 patients were in total isolation and how nurses were just playing songs on their iPhones to ease the patients nerves and help them cope.
We saw an opportunity to help bring awareness to this issue and created The Sound Relief Project. We created a website and social presence.
Within just 1 month of launching we hit our goal of 300 speakers. In total we gave away 1,000 speakers to patients across San Francisco at USCF and the VA.
We received a letter of recognition from the association of Veteran Affairs and multiple write ups in local press.
https://twitter.com/SoundReliefProj
https://www.instagram.com/thesoundreliefproject/
Challenge:
We needed to drive awareness and purchase, in a crowded market of work stations. To get everyday visionaries such as designers, architects and engineers to see that HP's revolutionary Z2 Mini Workstation is an upgrade they'll not only want, but need.
The Insight
5 million designers shape the world for 7 billion people. We wanted to celebrate the niche 0.1% of the population that build the world around us. We featured real designers, architects, engineers and architect Daniel Libeskind. By showing the struggles they face every day we proved that like the HP Z2 Mini they might be small in size, but they are powerful.
#got2standout
Got2b wanted to reinvent their brand and start talking to millennials again since they hadn't since the early 2000s. We had a limited budget and needed to create a TON of content. So we worked with Vice and their influencers on social media and we spread the word. We created a pop-up event in NYC complete with a photobooth and we loaded everything onto a tumblr while got2b.com was getting a facelift. Then we launched a partnership with I-D: A-Z of Attitude. This all laddered back to our big idea about how your attitude can be expressed in your personal style - especially your hair.
Cue the mohawks.
The insight: Millennials want to experience food and their lifestyle in the same way. They don't want to follow the rules or recipes, they want to create their own. Food and personality can go together and people can express themselves with their food.
The result: Show Your Flavor, a bright, colorful campaign for Instagram showcases four characters who eat La Victoria salsa in their own quirky, distinct way.
OUR STRENGTH COMES FROM YOU
This season, the Golden State Warriors debuted “The Town” jersey to honor and celebrate their 46 years in Oakland. We not only wanted to shine a light on the jersey, but the people that helped make Oakland what is it today.
TOWN COURT
We partnered with Nike and the Good Tidings Foundation to refurbish a youth court in Oakland, and styled it with the 'Town' logo.
Created the platform Rethink Foster Care for New Alternatives for Children and NY-based foster-care placement program for disabled children. Won the pitch via Grey Masters, a talent development program/competition. The campaign was highly successful in placing children within loving homes.
STATS:
In the first 2 weeks of the campaign, April 16 through April 30, 2014, page views were up 93.94%, from 4,694 page views during the
same period in 2013 to 9,026 in 2014.
During the first 3 months of the campaign, there was an average of 52% increase in inquiries vs. the same time period last year. The above increase was directly attributed to the campaign itself. Out of all NAC’s efforts during the same time frame, the campaign was
the single largest contributor of inquiries.
Created the launch campaign for Scotch Expressions tape.
Initial product launch sales target for Scotch® Expressions Tape in 2013 - $4MM:
• In the first year of the campaign (2013) sales exceeded projections by 300% (August to December)
• The launch was so successful that the forecast for year two was doubled!
• In the second year of the campaign, back-to-school 2014, sales exceeded targets again
Final sales exceeded $12MM. Launch target was $4MM. 3M POS Sales Data (August – December 2013)
Director : Olivier Gondry
Hell has frozen over, so indulge. Say goodbye to innocent ice cream and dive into Vice Cream. With 7 deliciously decadent flavors, you’ll be sinning more than ever.
Wrath, Envy, Pride, Gluttony, Lust, Greed, Sloth
